Darling Nigeria partners Lagos Fashion Week
One of the leading hair extension manufacturers, Darling Hair, says it will be partnering with Africa’s largest fashion event, Lagos Fashion Week ,as the official hair sponsor for this year’s edition.
Billed to take place next week at the Federal Palace Hotel, Victoria Island Lagos, the four-day event aimed to celebrate the best of African fashion with an array of exciting activities.
“This year, Darling is bringing creative hairstyles to the frontlines of Lagos Fashion Week by collaborating with renowned fashion designers and hair stylists to host a runway dedicated to showcasing a unique fusion of hair and fashion, it added.
The Marketing Manager, Godrej Nigeria, Ayodele Otunjinrin, said that the company’s sponsorship of the fashion week was hinged on its commitment to promote the beauty of Africa women through trendy and affordable hairstyles.
She said, “Darling is known for creating trendy and affordable hairstyles for all African women, and over the years we have continued to promote beauty and confidence across Africa through different channels including the just- concluded Big Brother Naija Season 4 and Arise Fashion Week.”
She added, “Hair is a huge part of fashion and our participation in this year’s edition of Lagos Fashion week was borne from the need to celebrate the transformative power of hair in fashion and celebrate creativity of the different talents showcasing at Lagos Fashion Week 2019.”
She said apart from creating iconic looks on the runway, Darling would also have its own experiential stand, where customers could purchase hair products on site and win various prizes throughout the three days event.
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